마케팅 퀴즈의 AI

퀴즈를 풀면 정답과 설명이 나타납니다.

1. 캠페인 팀은 인지도, 리드 또는 구매를 원하는지 결정하지 않았습니다. AI 모델을 선택하기 전에 무엇을 해야 합니까?
   • Optimize impressions by default
   • Define the audience need and intended outcome
   • Select the newest model
   • Write copy before identifying the audience
2. 생성된 광고는 제품이 "비용을 40% 절감한다"고 주장합니다. 어떤 검토가 필요합니까?
   • Verify the claim against current evidence before publication
   • Keep it if the language is persuasive
   • Add a disclaimer instead of checking
   • Ask the model to make the number more specific
3. 클릭수가 더 많은 캠페인이 여전히 실패할 수 있는 이유는 무엇입니까?
   • Clicks always equal customer value
   • Impressions are the only valid outcome
   • A high click-through rate proves accessibility
   • Sensational wording may attract unqualified users, complaints or unsubscribes
4. 모델은 제안과 관련 없는 민감한 프록시를 사용하여 대상을 선택합니다. 어떤 우려 사항이 적용됩니까?
   • A proxy always improves relevance
   • Sensitive attributes guarantee consent
   • The targeting may be irrelevant or unfair and should be reviewed
   • Audience selection does not affect people
5. 어떤 결과 세트가 유지 캠페인을 더 잘 평가합니까?
   • Qualified conversions, refunds, complaints, and unsubscribe rates
   • Impressions and clicks only
   • Model size and generation speed
   • Number of words in the ad
6. Why version the audience, creative and landing page used in an experiment?
   • To prevent users from seeing an ad
   • To know which combination produced the observed result
   • To make the model deterministic
   • To remove the need for consent
7. A marketing assistant generates a testimonial from a prompt with no customer source. What should the team do?
   • Use it because the model writes naturally
   • Add a star rating and publish
   • Ask a second model to invent a name
   • Do not present it as a real customer experience without verifying its basis
8. Who should approve sensitive or public-facing AI marketing claims?
   • The model alone
   • The ad platform’s ranking algorithm
   • A human reviewer with authority under the organization’s approval process
   • The customer segment itself