UBUYOBOZI
AI mu Kwamamaza Gahunda
AI mukwamamaza gahunda ni ugukoresha imashini yiga imashini kugura no kugurisha ibyamamajwe byamamaza byikora mu buryo bwikora, uhitamo muri milisegonda yamamaza kwerekana, uwo, nigiciro ki.
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Incamake
Nibyingenzi kuko ibyinshi mubyerekanwe uyumunsi, videwo hamwe na terevisiyo ihuza-TV byacurujwe muri ubu buryo, ubwo buryo rero bwerekana ibyo kwamamaza abantu babona, ibyo abamamaji binjiza, nuburyo uburiganya n’ibanga sisitemu itwara.
Kwibira cyane
Iyo urupapuro cyangwa porogaramu ifite amatangazo yamamaza ibintu, urubuga rutanga uruhande rwohereza ibicuruzwa rwohereza isoko, akenshi muburyo bwa OpenRTB bubungabunzwe na IAB Tech Lab, kugirango bungurane ibitekerezo hamwe nibisabwa kuruhande. Icyifuzo gisobanura ibyerekanwe: urubuga cyangwa porogaramu, ingano yamamaza, ubwoko bwibikoresho, ahantu hegereye, hamwe nibiranga abakoresha birahari. Cyamunara yose isanzwe ifite ingengo yigihe kingana na milisegonda 100, kandi iyamamaza ryatsinze ritangwa mbere yuko uyikoresha abona gutinda. AI ikora ibyemezo byinshi. DSPs ikoresha moderi zerekana igipimo cyo gukanda, igipimo cyo guhinduka cyangwa kureba kuri buri gitekerezo, hanyuma uhindure ibyo bihanura mubipiganwa. Mugihe inganda zavuye mubiciro bya kabiri zijya kugurishwa kubiciro byambere hagati ya 2017 na 2019 (Google Ad Manager wahinduye muri 2019), DSPs yongeyeho igicucu cyamasoko: moderi zigereranya igiciro gito gishobora gutsinda, bityo abaguzi ntibishyura menshi. Kuruhande rwo kugurisha, SSPs ishyiraho amagorofa kandi igahitamo abasaba guhamagara. Kwerekana abumva amateka byashingiwe kumurongo wigice cya gatatu gikurikira abakoresha kurubuga. Safari irabahagarika kubisanzwe kandi Firefox irababuza, kandi Apple ya App Tracking Transparency (2021) yabujije indangamuntu zamamaza zigendanwa. Google yamaze imyaka iteganya gukuraho kuki z’abandi bantu muri Chrome ibinyujije mu ibanga ryayo rya Sandbox, hanyuma mu 2024 isubira inyuma ivuga ko itazahatira kubikuraho. Nubwo bimeze bityo, inganda zahindutse zerekeza kumakuru-yambere, intego yibanze, ibyumba bisukura amakuru nibindi biranga. Uburiganya bwamamaza nikibazo gihoraho. Bots, amatangazo yihishe hamwe na domeni zangiritse zikuraho ingengo yimari; imikorere ya Methbot yashyizwe ahagaragara mumwaka wa 2016 yibeshya kuri videwo yibihimbano byimbuga za premium. Moderi yo gutahura ireba imyitwarire itari iy'abantu, hamwe na ads.txt n'abagurisha.ibipimo bya json reka abaguzi kugenzura uwemerewe kugurisha ibarura ryurubuga. Igitekerezo gikocamye ni uko ad AI 'izi' abantu. Moderi nyinshi ikorana nibimenyetso bishoboka, kandi umugabane munini wo guterana ni imiterere cyangwa icyitegererezo kurwego rwitsinda.
Ingaruka z'Ingamba
Imirongo n'amategeko
Inganda zerekana niba ibitekerezo bya AI bikomeza guhura nukuri.
Kugenzura ubuziranenge
Imbogamizi za domeni zigira ingaruka zemewe namakosa yo kugenzura.
Kubaka amahitamo
Ibikorwa bigenda neza bihuza ubushobozi bwa tekiniki hamwe nakazi kambere.
Kazoza ka AI mu Kwamamaza Gahunda
Tegereza gukomeza kugenda werekeza ku bimenyetso bidashingiye ku gukurikirana imbuga za interineti: uwamamaza amakuru y’ishyaka rya mbere, imiterere yerekana imiterere ya page na videwo, hamwe n'ibyumba bisukuye aho abamamaza n'abamamaza bahuza abumva badahanahana inyandiko mbisi. Gucuruza imiyoboro yibitangazamakuru hamwe na TV bihujwe bigenda byiyongera aho ubu buryo bumaze kuba rusange. Amategeko yerekeye ubuzima bwite mu nkiko zinyuranye azakomeza kugabanya ibyo amakuru ashobora kugaburira abumva, kandi gupima bizashingira cyane ku cyitegererezo, cyegeranijwe. Uburiganya buzakomeza guhuza n'imihindagurikire y'ikirere, harimo na AI itanga umusaruro ukoreshwa mu gutanga umusaruro-wo hasi-wakozwe ku mbuga zamamaza, bityo kugenzura no gutanga inzira-mucyo bizaguma hagati. Uburyo politiki ya kuki ya mushakisha igenda itera imbere bikomeje kutamenyekana.
Gushyira mu bikorwa Isi
Ihuriro ryibisabwa (DSP) rihanura ko bishoboka ko igitekerezo cyihariye kiganisha ku kugura no kugwiza agaciro k’iyamamaza kuri buri kintu kugirango uhindure isoko ryacyo muri cyamunara.
Urubuga rwamamaza amakuru (SSP) rukoresha ibiciro byigiciro, wiga igiciro gito buri bwoko bwibitekerezo bushobora kuzana kuburyo ibarura ritagurishwa cyane.
Sisitemu yo gutahura uburiganya yerekana itsinda ry 'abashyitsi' bapakurura impapuro ziva muri aderesi ya IP-aderesi ya IP, ntizigere izunguruka, kandi ukande ku mashini isanzwe, kandi ko urujya n'uruza rutarangizwa mbere yuko hatangwa isoko.
Umucuruzi udafite amakuru yandi-makuru ya kuki akoresha intego yibanze: umunyamideli asoma ibikubiye mu ngingo yo gutembera kandi agapiganwa kuri urwo rupapuro rwamamaza ibikoresho byo hanze, nta biranga umuntu abigizemo uruhare.
Ingaruka & Kurinda
Ibisabwa kugenzurwa birashobora gutesha agaciro ubundi prototypes ikomeye.
Amakuru yamateka arashobora gushiramo kubogama byangiza abaturage.
Sisitemu yumurage irashobora gushiraho uburyo bwo kwishyira hamwe nibiciro byihishe.
Igishushanyo mbonera
Shyiramo abahanga ba domaine kuva ibibazo bitegura gusuzuma.
Shushanya inzira y'ubugenzuzi n'inyandiko mbere yo gutangira.
Emeza kubahiriza inshingano z'umutekano hakiri kare.
Kuzenguruka mu byiciro hamwe no guhagarara neza no kugaruka.
Komeza Ubushakashatsi
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Ibibazo bikunze kubazwa
AI ni iki mu Kwamamaza Gahunda?
AI mukwamamaza gahunda ni ugukoresha imashini yiga imashini kugura no kugurisha ibyamamajwe byamamaza byikora mu buryo bwikora, uhitamo muri milisegonda yamamaza kwerekana, uwo, nigiciro ki. Nibyingenzi kuko ibyinshi mubyerekanwe uyumunsi, videwo hamwe na terevisiyo ihuza-TV byacurujwe muri ubu buryo, ubwo buryo rero bwerekana ibyo kwamamaza abantu babona, ibyo abamamaji binjiza, nuburyo uburiganya n’ibanga sisitemu itwara.
Hafi yigihe kingana iki cyamunara isanzwe itanga isoko igomba kurangira?
Cyamunara ya RTB mubusanzwe ikorwa mu ngengo yimari ya milisegonda 100 kugirango iyamamaza ryatsinze rishobora gutanga mbere yuko uyikoresha abona gutinda.
Nuwuhe muryango ukomeza imiterere ya OpenRTB ikunze gukoreshwa mubisabwa?
OpenRTB ikomezwa na IAB Tech Lab, urwego rwa tekiniki urwego rwamamaza.
Igicucu cyo gutanga amasoko gikora iki?
Muri cyamunara yambere-uwatsinze yishyura ibyo yasabye, bityo moderi-igicucu cyerekana igiciro cyatsinze gito kugirango wirinde kwishyura.
Ni ukubera iki ugomba gukanda-ku-gipimo cyo guhanura mu ipiganwa ugomba guhindurwa neza, atari urutonde gusa?
Isoko ryabazwe uhereye ku byahanuwe, bityo 20 ku ijana birenze urugero bihinduka neza kuri 20%.
Niki Google yatangaje muri 2024 kubyerekeye kuki zindi zindi muri Chrome?
Nyuma yimyaka myinshi yo gutegura icyiciro-binyuze muri Sandbox yi banga, Google yavuze ko mu 2024 itazahatira gukuraho kuki z’abandi bantu.
Komeza wige
Kuyobora
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