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Dynamic Creative Optimization
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AI inoseta uye inoramba ichigadzirisa mitengo zvichienderana nezvinodiwa, kukwikwidza, hesera, uye maitiro evatengi kuti vawedzere mari kana purofiti.
Teerera kugwaro iriAI-yakarondedzerwa · ~2 min
It is why airline fares, ride fares, and online product prices can change minute to minute.
Kukwidziridza mutengo kunoshandisa AI kuwana mutengo unoyeresa zvakanyanya vhoriyamu uye muganho, nepo mitengo ine simba inoramba ichigadzirisa iwo mutengo sezvo mamiriro anochinja. Mamodheru anodzidza kuti vatengi vane hanya sei pamutengo (mutengo elasticity) kune chimwe nechimwe chigadzirwa, chikamu, nguva, uye chiteshi. Ivo vanodya zvikwangwani zvakaita semitengo yemakwikwi, mazinga emasheya, nguva yezuva, mamiriro ekunze, mafambiro ekutsvaga, uye kutengeswa kwenhoroondo, vobva vafanotaura kuti kudiwa kunochinja sei pamutengo wega wega. Vatengesi vakaita seAmazon vanodzorera mamirioni ezvinhu zuva nezuva; Uber neLyft vanokwidza mari dzekufambisa nekuwedzera kudiwa; makambani endege nemahotera anodzidzira kuita mari. Yakaitwa nemazvo, inosimudza purofiti uye inojekesa hesita. Zvikaitwa zvisina kunaka, zvinoisa panjodzi yekudzokerana kwevatengi, kunetsekana kwakanaka, uye kupomerwa kwekukwira kwemitengo kana kusarura zvisiri pamutemo.
Injini yemitengo yeAmazon inogadzirisa mitengo yemamirioni ezvigadzirwa kakawanda pazuva mukupindura kune anokwikwidza mafambiro uye kudiwa.
Uber neLyft vanoisa mitengo yekuwedzera iyo inokwidza mitengo kana mutasvi achida kupfuura vatyairi varipo, senge panguva yekumhanyisana kana madutu.
Ndege uye mahotera anoshandisa masisitimu ekugadzirisa mari anochinja mari uye mitengo yemakamuri zvichienderana nekumhanya kwekubhuroka, mwaka, uye kugona kwasara.
Vemagrocery uye vatengesi vemafashoni vanomhanyisa AI markdown optimization kuti vasarudze kuti riini uye zvakadzika sei kudzikisa zvinoparara kana kupera-kwemwaka stock.
Mitengo inokura yakawedzera granular uye chaiyo-nguva, kubatanidza mhenyu mukwikwidzi kukwesha, fungidziro yekuda, uye kunyange yakasarudzika inopihwa mukati memutemo uye tsika. Tarisira kusimba kwakabatana neinventory uye supply-chain masisitimu kuitira kuti mitengo ipindure otomatiki kune stockout uye zvakasara. Maregulator ari kunyatso kutarisisa kune algorithmic collusion uye kusarura mitengo, saka kutsanangurika uye kuenzanirana kwekuongorora kuchave kwakajairwa. Generative AI inogonawo kurega vatengesi kuti vatevedzere mamiriro emitengo uye vabvunze mibvunzo yemutauro wakajeka nezve kukanganisa kwemari.
Tsamba yemahara
Nhatu dzakasimbiswa dzeAI nyaya mangwanani ega ega pakati pevhiki, dzakanyorwa neChirungu chakajeka. Yemahara zvachose, hapana ads.
Imwe email zuva rega rega revhiki. Bvisa kunyoresa kamwe chete. Hatimbotengese kana kugovera kero yako.
Zviedze iwe pachako
Mhinduro yepakarepo pamhinduro yega yega, uye chitupa chinogovaniswa chine ID inobatika kana wapedza kosi.
Tsigira dzidzo yemahara yeAI. AI Understanding ndeye 501(c)(3) isingabatsiri - hapana ads, hapana paywall, zvachose. Ita chipo
AI inoseta uye inoramba ichigadzirisa mitengo zvichienderana nezvinodiwa, kukwikwidza, hesera, uye maitiro evatengi kuti vawedzere mari kana purofiti. Ndokusaka mari dzendege, mari dzekukwira, uye mitengo yezvigadzirwa zvepamhepo inogona kuchinja miniti kuenda kuminiti.
Mutengo elasticity inoyera kuti ingani kudiwa kunokwira kana kudonha kana mutengo wachinja, chiri pakati pekusarudza mutengo wekuwedzera mari.
Optimization inowana mutengo wakanakisa wemamiriro akapihwa, nepo mitengo ine simba ichiramba ichivandudza iwo mutengo sekudiwa, kukwikwidza, uye kuchinja kwezvinyorwa.
Idzi nzira dzinobata iyo exploit-versus-exploit tradeoff, kuyedza mitengo mitsva kuti udzidze uchiri kushandisa mitengo inotoita nemazvo.
Uber says trip surge pricing automatically goes into effect when there are more riders in an area than available drivers. This is one documented example of dynamic pricing.
Optimizers anofanirwa kuremekedza bhizinesi uye mirairidzo yepamutemo senge yakaderera purofiti margins, mitengo-inopera kokorodzano, uye kuenderana muzvitoro.
Ramba uchidzidza
Mamwe madhairekitori akasarudzirwa nyaya iyi
InoteveraGaidhi rinotevera
Dynamic Creative Optimization
Zvikumbiro