Chii chaitika
Federal Trade Commission yakapedzisa mirau yemvumo neCox Media Group, MindSift LLC uye 1010 Digital Works LLC pamusoro pemhosva dzekuti makambani akanyengedza vatengi nezvesevhisi yekushambadzira ine simba reAI. Mafemu anonzi aiti yakasarudzika yakateerera kutaurirana kwakangwara, yakaona misoro yakakosha uye yakanangana neshambadziro dzenzvimbo, ukuwo ichiti vatengi vapinda musevhisi.
FTC yakati maodha ayo ekupedzisira anoda kuti Cox Media Group's CMG Media Corporation ibhadhare zviuru mazana masere nemakumi masere emadhora, ukuwo MindSift LLC ne1010 Digital Works LLC imwe neimwe inofanirwa kubhadhara zviuru makumi maviri nezvishanu zvemadhora. Iyo yakasanganiswa $930,000 ichashandiswa kugadzirisa vatengi veCMG iyo agency inoti yakakanganiswa nemaitiro. Mari yekubhadhara yakataurwa uye kushandiswa kwakarongwa kwemari chikamu chemirairo yakapedzwa inotsanangurwa neFTC. Sosi yacho haipe rumwe ruzivo nezve mechanics ekugadzirisa ikoko.
Chiito chekumanikidza chine chekuita nebasa rekushambadzira rinotsanangurwa kune vatengi seAI-powered "kuteerera kunoshanda." Sekureva kweFTC, CMG nemafemu maviri ekushambadzira vakati sevhisi yakashandisa yakasarudzika kuteerera uye kuona nhaurirano dzakakodzera kubva kumidziyo yakangwara yevatengi, vobva vatarisa kushambadzira kune vatengi mukati meimwe nharaunda. Tsananguro iyi saka yakabatanidza kugona kwekuteerera kwainzi kune ese misoro yenhaurirano uye kushambadza kwenzvimbo. Zvinhu izvozvo zvinoumba musoro wenyaya wezvichemo.
Iyo FTC yakati sevhisi yanga isiri yakavakirwa panzwi data uye kuti vatengi vanga vasina kupinda mairi. Mashoko iwayo zvirevo zvinogadziriswa kuburikidza nezvibvumirano zvekubvumirana; iyo sosi haipe yakazvimiririra tekinoroji tsananguro yemashandisirwo akaitwa sevhisi, tsvaga data rakashandiswa pachinzvimbo, kana kutaura kana chero data rezwi revatengi rakaunganidzwa mukuita. Iyo account iripo inosiyanisa pakati pezvainzi vatengi vakaudzwa uye zvakaitwa chaizvo nesevhisi. Inosiyawo iyo yepasi pehunyanzvi oparesheni isina kutaurwa.
Sangano iri rinoti zvichemo zvitatu izvi zvakatanga kuziviswa muna Chivabvu uye zvakatambira zvirevo zviviri zvisati zvapihwa mvumo yekupedzisira. Komisheni yakavhota 2-0 kuti ipedze mirairo yekugadzirisa. Mumwe nemumwe anopomerwa anorambidzwa kuita zvisizvo pamusoro pekushambadzira kana kushambadzira-sevhisi hunhu uye maficha, kuunganidzwa kwezwi-data kana kushandiswa, mvumo yemutengi, uye kugona kwenzvimbo. Mitemo yekupedzisira saka inogadzirisa zvikamu zvezvirevo zvakaonekwa muzvichemo, nepo kwakabva kusingatsanangure zvimwe zvirango kana zvinodiwa kupfuura izvo zvataurwa.
Nei zvichikosha
Mhosva yacho inosimbisa mhedzisiro yevatengi-yekudzivirira yekuita zvisingatsigirwe zvichemo nezve AI kugona uye izwi-data kuunganidzwa. FTC yakataura kuti kuunganidza uye kushandisa data yezwi revatengi pasina mvumo yakakwana pachayo kunotyora mutemo weFTC kana sevhisi yakashanda sekushambadzwa.
Mhosva iyi inoita kuti AI akwanise kuzviti ivo inyaya yekutonga. Kambani inotsanangura chigadzirwa chekushambadza ichikwanisa kuburitsa nhaurirano dzakakodzera kubva kumidziyo yakangwara iri kugadzira chinomiririra chekongiri nezve zvese zviri zviviri tekinoroji mashandiro uye data raanoshandisa. Chiito cheFTC chinoratidza kuti izvo zvichemo zvinofanirwa kutsigirwa, kunyanya kana zvichireva kuongororwa kana kutarisisa zvakanyanya. Kukosha kuri mukubatana pakati pekutsanangurwa kwechigadzirwa uye zvinotarisirwa izvo tsananguro inogadzira kune vatengi. Kugona kunofungidzirwa hakuna kuratidzwa sechinhu chisingagoneki, asi sechinhu chebasa rekushambadzira.
Kuvanzika kuri pakati kunyangwe FTC yakati sevhisi yainzi haina kushanda sekushambadzwa. Sangano rakataura kuti, kana sevhisi yakaunganidza uye kushandisa data yezwi revatengi pasina mvumo yakakwana, maitiro iwayo pachawo anotyora mutemo weFTC. Musiyano une basa: manyepo ekunyepa pamusoro peiyo AI inopindira anogona kutsausa vatengi uye kugadzira zvinonetsa kuvanzika kunyangwe iyo yainoti kugona isiri yechokwadi. Inoparadzanisa hunyengeri hunopomerwa kubva kune yakaparadzana yemutemo kunetseka inosanganisira kuunganidzwa kwezwi-data uye kushandiswa. Nyaya dzese dziri mbiri dzinoonekwa mukurambidzwa kwekuraira kwakatsanangurwa neFTC.
Iwo maodha anobatawo kutariswa kwenzvimbo, zvichiratidza kuti hunyengeri hwaifungidzirwa hwaive husina kugumira pakuti michina yaiteerera here. Vatengi vanonzi vakaudzwa kuti sisitimu iyi inogona kunanga vanhu mune imwe nzvimbo yenzvimbo zvichienderana nehurukuro dzakaonekwa. Kugadziriswa saka kunovhara zvinomiririra pamusoro pemhedzisiro uye kusvika kune yekushambadzira sevhisi pamwe neayo epasi data maitiro. Iyo yakakura scope inoratidzwa mune mareferensi kune geographic-targeting kugona pamwe nedata rezwi uye mvumo. Nyaya yacho inechekuita netsananguro izere yesevhisi, kubva pazvainoti zvabuda kuenda kune zvayainzi inoshambadzira.
Kune mabhizinesi anotenga AI-inogonesa kushambadzira, chidzidzo chinoshanda ndechekuti vatengesi vanoti nezve data masosi, kubvumidza uye kunanga kunoda zvinyorwa uye kusimbiswa. Kune vatengi, chiito chinosimbisa kuti tsananguro ye "kuteerera nekushingaira" kana masisitimu akafanana haafaniri kutorwa sehumbowo hwekuti chigadzirwa chine humwe hunyanzvi hwekuita kana kuti mvumo yawanikwa. Zvikumbiro zveFTC zvinoratidza kuti sei zvikamu zvetsanangudzo yechigadzirwa zvine chekuita pamwe chete: data-sosi zvichemo zvinokanganisa zvinotarisirwa kuvanzika, nepo kunanga zvichemo kuchikanganisa izvo vatengi vanotenda kuti sevhisi inogona kuita. Iyo yekugadziriswa haipi yakajairika tekinoroji bvunzo yeakadaro masisitimu, asi inoratidza zvinomiririra zviri kunetsa pano.
Interactive Mechanism: Iyo Inonyatsoshanda
Ongorora ari pasi tekinoroji kuseri kwekusimudzira uku uchipindirana.
crm_get_transaction(id='4092').Why can ethical evaluation not be reduced to one model score?
Zvekutarisa zvinotevera
Iwo maodha anorambidza makambani kumiririra zvisirizvo zvekushambadzira-sevhisi maficha, kuunganidzwa kwezwi-data uye mvumo, uye kutariswa kwenzvimbo. Kwakabva hakutauri kuti vangani vatengi vakakanganiswa, kuti gadziriso ichagoverwa sei kana kuti sevhisi yakambounganidza data yezwi mukuita.
Iyo mirairo yevatengi-kugadzirisa maitiro ndiyo inotevera kongiri nhanho. Tsime rinoti iyo $930,000 ichashandiswa kugadzirisa vatengi veCMG, asi haitsanangure huwandu hwevanogamuchira, mitemo yekukodzera, mari yekubhadhara, nguva kana kuti zvimwe zviziviso zvichatumirwa. Izvo zvisina kupindurwa zvekutonga zvinoona kuti kugadziridzwa kwakataurwa kunoitwa sei nevatengi. Panguva ino, sosi inosimbisa chinangwa chemari asi kwete maitiro ekuigovera. Kusavapo kweaya mashoko kunoganhurira zvinogona kutaurwa pamusoro pemugumisiro unoshanda wekugadzirisa.
Kushambadza kwemangwana emakambani uye zvichemo zvekuvanzika zvichave pasi pezvirambidzo mumirairo yekupedzisira. Nzvimbo dzakakodzera dzinosanganisira zvirevo zvekuti sevhisi inounganidza kana kushandisa data yezwi, vangave vatengi vakatendera chiitiko ichocho, ingave AI system inogona kunanga nzvimbo, uye zvipi zvinopihwa nesevhisi. Aya mapoka anoteedzera zvichemo zvinotsanangurwa muchiito chekumanikidza uye anoona zvinomiririra izvo mirairo yakanangana. Kuramba kutariswa kunzvimbo idzodzo kwaizoratidza kuti makambani anoshanda sei pasi pezvirambidzo zvakapedzwa. Kwakabva hakuna kutaura kana kumwe kutevedzwa kuchaitika.
Sosi yacho inosiya isina kugadziriswa kuti sevhisi yakashanda sei uye kuti vatengi vakaunzwa sei nezvichemo. Izvo hazviratidze mamwe masosi edata akashandiswa, inotsanangura mutauro wemvumo kana kuburitswa kwevatengi, kana kutaura kana marekodhi e-smart-device akambowanikwa. Iwo ruzivo rwaizobatsira kujekesa chiyero chekuratidzwa kwepasirese chaiko. Ivo vaizosiyanisa zvakanyanya pakati pezvinofungidzirwa zvekushambadzira zvinomiririra uye sevhisi chaiyo data maitiro. Kusvikira mapoinzi aya apihwa, account inotsigira mhedziso pamusoro pezvaari kupomerwa nemirairo, kwete nezvehukuru hwekuunganidza kupi zvako.
Mubvunzo wakakura wekutonga ndewekuti masangano anobata sei rondedzero dzisina kutsigirwa dzeAI masisitimu mukushambadzira. Kugadziriswa uku hakugadzirise chiyero chetekinoroji yezvigadzirwa zve "kushingaira kuteerera" zvigadzirwa, asi zvinoratidza kuti makambani anogona kutarisana nekutevedzwa kana zvikumbiro nezve kugona kweAI, kuunganidza data uye mvumo yevatengi zvichirasisa. Mhosva yacho saka inopa muenzaniso chaiwo unosanganisira sevhisi yekushambadzira uye vatatu vanopomerwa, pane mutemo wakakwana kune yega yega AI yekushambadzira. Zviitiko zvenguva yemberi zvinojekesa kana mimiririro yakafanana ichiwana kuongororwa kwakafanana mune zvimwe zvinhu.