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概述
Electoral propaganda using qualifying AI-made or altered synthetic multimedia must carry an explicit disclosure, and new synthetic content using a candidate’s or public figure’s image, voice or expression is barred from 72 hours before through 24 hours after the election ends; a September 2026 TSE ruling clarified the deepfake ban’s electoral-propaganda scope.
深入探讨
The Superior Electoral Court (TSE) regulates electoral advertising under Resolution 23.610/2019, as amended, including by Resolution 23.755 of March 2, 2026. Article 9-B requires the person responsible for electoral propaganda to disclose explicitly, prominently and accessibly when synthetic multimedia made with AI or equivalent technology is used to create, replace, omit, merge, change the speed of, or overlay images or sounds. The disclosure must say that the content was fabricated or manipulated and identify the technology used. The rule covers different media forms and has special placement requirements for printed materials. Article 9-C separately prohibits deepfakes in electoral propaganda. The TSE’s September 1, 2026 decision defined deepfake for that provision as realistic or plausible synthetic content produced or manipulated by AI that creates, reproduces or alters the image, voice or expression of a living, deceased or fictional person. The Court held that applying this specific prohibition requires the content to be electoral propaganda. That matters: an AI recreation is not automatically an electoral violation merely because it exists or appears in a political setting; context and legal classification matter. The 2026 rule adds a blackout period: publication, republication—even without payment—and paid boosting of new synthetic content using the image, voice or expression of a candidate or public figure are barred from 72 hours before until 24 hours after the election ends, even if labeled. TSE materials state that propaganda is permitted beginning August 16, 2026. These are election-specific binding rules and interpretations, not a general Brazilian ban on deepfakes or a platform-wide transparency law. Other removal, disinformation and platform obligations apply under separate provisions.
战略影响
风险与安全
灾难性和日常的人工智能危害都取决于谁了解风险以及谁能够采取行动。
更清晰的判决
公众和专业素养决定强有力的安全政策在政治上是否可行。
打破炒作
清晰的解释可以减少炒作、实验室公关和模糊道德剧场的影响。
The Future of Brazil’s Election Rules on AI and Deepfakes
The 2026 rules apply to Brazil’s general election cycle and the TSE has already issued a binding interpretive thesis in September 2026. Teams should check the latest TSE consolidated Resolution 23.610, court decisions and election calendar immediately before publishing because a new ruling or supplemental resolution can clarify application. Maintain a dated record of the official text and check for new laws, court interpretations and agency guidance before each material update to policy or system use. Election officials and platforms may issue additional implementation details as voting approaches.
现实世界的实施
A campaign labels an AI-altered candidate video clearly and accessibly and identifies the technology used.
A platform blocks posting, reposting and paid promotion of new synthetic candidate or public-figure media during the statutory pre- and post-election blackout.
A fact-checker distinguishes a realistic AI recreation used as election propaganda from any synthetic parody or convention clip outside that legal context.
A campaign team keeps records of synthetic generation, editing, labels and publication times so it can show compliance with the TSE rule.
风险与防护栏
将存在风险视为科幻小说，同时能力复合。
混淆了表面产品安全与高度自治下的对准。
只给非英语和非专业观众留下低质量的资源。
实施路线图
单独的产品危害、误用和失控/失调风险。
询问哪些证据会改变您对时间表和严重性的看法。
比起营销主张，更喜欢主要来源和具体评估。
确定一条行动路径：职业、政策、资金或技能——而不仅仅是意识。
不断探索
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常见问题
What is Brazil’s Election Rules on AI and Deepfakes?
Brazil’s TSE amended its electoral-advertising rules for the 2026 general elections through Resolution 23.755/2026. Electoral propaganda using qualifying AI-made or altered synthetic multimedia must carry an explicit disclosure, and new synthetic content using a candidate’s or public figure’s image, voice or expression is barred from 72 hours before through 24 hours after the election ends; a September 2026 TSE ruling clarified the deepfake ban’s electoral-propaganda scope.
Which rule requires a campaign to disclose qualifying synthetic multimedia in electoral propaganda?
Article 9-B requires explicit, prominent and accessible disclosure when AI-generated or altered synthetic multimedia is used in electoral propaganda.
What must the Article 9-B disclosure communicate?
The resolution requires the responsible party to state that the content was fabricated or manipulated and identify the technology.
Which distribution acts involving new synthetic candidate media are barred in the blackout?
The 2026 rule bars publication, republication and paid boosting of new synthetic content using those likenesses in the specified period.
How long is the 2026 synthetic-content blackout window?
Article 9-B §3-A sets the period from 72 hours before through 24 hours after the end of the election.
Does an accurate label permit new synthetic candidate media during the blackout period?
The rule expressly bars the described new synthetic content even if labeled and otherwise compliant.
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