概述
它能将文本、图像、参考片段和音频转化为短视频,并已成为商业上最成功的 AI 视频产品之一。快手报告称,截至 2026 年 3 月,其年度化收入运行率约为 5 亿美元。
主要要点
- Kling AI 是快手的视频生成模型系列,于 2024 年 6 月 6 日发布,通过订阅和 API 形式进行销售。
- 快手将 Kling 描述为一个采用自研 3D VAE 的扩散 Transformer,可在空间和时间维度上压缩视频。
- 2025 年 12 月发布的 Kling 2.6 和 O1 模型新增了音视频联合生成以及统一的编辑和参考功能。
- Kling 3.0 系列于 2026 年 2 月 5 日发布,支持长达 15 秒的片段以及多模态输入和输出。
- 快手报告称,2026 年第二季度 Kling 收入超过 8.5 亿元人民币,同比增长超过 200%。
深入探讨
Kling AI is a family of generative video models, together with the web and mobile apps that expose them, built by Kuaishou Technology, the company behind the Kuaishou short-video app. Given a text prompt, one or more images, reference videos or audio, Kling produces a short video clip. Later versions also edit existing video and generate synchronized sound. Kuaishou sells access through consumer membership subscriptions and through API services for businesses and developers, and it reports Kling's revenue separately in its quarterly results, which makes it one of the few AI video products with public financial numbers.
Under the hood, Kling follows the same broad recipe as other modern video generators. Kuaishou's June 2024 launch release says the model uses a diffusion transformer (DiT) architecture. A diffusion model learns to turn random noise into a realistic sample step by step, and a transformer is the attention-based network design used in large language models; a DiT uses a transformer as the denoising network. The release also describes a self-developed 3D variational autoencoder (VAE), a network that compresses video into a smaller latent representation across both space and time so the diffusion model works on compact codes rather than raw pixels, and a full-attention mechanism that models spatial and temporal information together. Kuaishou has not published a full technical paper on the production models, so details beyond these descriptions are not public.
The product history is dense. Kuaishou announced Kling on June 6, 2024, claiming clips of up to two minutes at 30 frames per second and up to 1080p. Access was initially limited. When MIT Technology Review's Zeyi Yang tested it that month, he needed a Chinese phone number and a waitlist, his clips were capped at five seconds and appeared to be 720p, and each took about three minutes to generate. By Kuaishou's own count the model went through more than 20 iterations in its first year. Version 2.0 rolled out globally in April 2025, and the 2.1 series arrived at the end of May 2025 with a 720p standard mode, a 1080p high-quality mode and a premium Master edition.
The next steps added sound and unified inputs. In early December 2025 Kuaishou released Kling Video 2.6, which generates audio and video together, and Kling Video O1, which it describes as a unified multimodal model for generation, editing and video referencing, with a subject library to keep characters and objects consistent. On February 5, 2026 it launched the Kling 3.0 series, covering video and image models with Omni variants. Kuaishou's Q1 2026 report describes 3.0 as an all-in-one framework that accepts and produces text, images, audio and video, supports clips of up to 15 seconds and adds storyboard control. In Q2 2026 it added Kling 3.0 Turbo and native 4K output. fal, a model hosting company, reported that a Kling 4.0 Flash preview opened to a limited group on September 28, 2026, with the full 4.0 model set for October 2026 and generations of up to 30 seconds.
The business numbers explain Kuaishou's attention. The company said Kling passed USD 100 million in annualized revenue run rate, defined as one month's revenue times 12, in March 2025, ten months after launch. It reported USD 240 million in December 2025, with over 60 million creators, more than 600 million videos generated and over 30,000 enterprise users. Quarterly Kling revenue reached over RMB 650 million in Q1 2026, up more than 300% year on year, and over RMB 850 million in Q2 2026, up more than 200%. Kuaishou calls Kling its second growth curve.
Compared with alternatives such as OpenAI's Sora and Google's Veo, Kling competes on the same axes: motion quality, prompt following, clip length, resolution, consistency of characters across shots, and native audio. Direct, independent comparisons are hard because vendors release hand-picked demos and models change every few months. The Technology Review test in 2024 noted exactly this problem, contrasting Sora's curated showcase clips with Kling's first-attempt results. Kuaishou has emphasized long maximum durations and reference-driven consistency, and Technology Review suggested its large video platform could give it a training-data advantage.
Limitations are those of the whole field plus some specific to Kling. Early tests found blurry, grainy output that sometimes ignored large parts of the prompt, and an expert quoted by Technology Review noted that longer videos are more prone to inconsistency. Kuaishou has said only that it trains on publicly available data, so the training set is not documented. In that 2024 test English-only prompts did not work; version 2.0 later rolled out globally in April 2025.
In practice, using Kling requires an account on the Kling AI website or app and, for heavier use, a paid membership; businesses use the API. New capabilities can reach a limited group before everyone else, as with the early access preview of Kling 4.0 Flash. Teams can collaborate in a Team Plan of up to 15 members, according to the Q1 2026 report. Because model versions change quickly, the safest approach is to check the current release notes for duration, resolution and audio limits before planning a production around them.
04工作示例
使用 Kling 规划短片产品镜头
请查看您可访问的Kling当前发布说明,记录其最大时长、分辨率以及是否生成音频。
编写一个提示,列出主体、场景、摄像机运动和光线,例如:在晨光下,慢速推轨拍摄木桌上的陶瓷杯。
上传一张干净的产品照片作为图像参考,以保持物体形状和标签的一致。
先以最低分辨率生成多个短片段以节省额度,并记录模型遵循或忽略了哪些提示。
选择最佳片段,在目标分辨率下重新生成,如模型支持音频则添加声音描述。
在使用前逐帧检查最终剪辑,留意文字扭曲、物体形状变化或不可能的运动。
它显示了什么
一段与参考产品匹配的短片,并注明模型遵守的提示细节。如果标签文本或对象形状在帧间漂移,请添加更多参考或缩短片段。
现实世界的实施
视觉特效在《大卫之屋》系列中发挥作用,快手2026年第一季度的结果显示Kling工具制作了数百个镜头,包括战斗场景,以及在中国历史剧《剑入犁中》。
企业和开发者通过API服务调用Kling,快手在2025年6月表示已为广告、电影、动画和游戏制作等10,000多家企业客户和开发者提供服务。
基于代理的批量生产使用Kling MCP和Kling CLI,于2026年第二季度推出,使AI代理能够协调Kling进行内容创作和工作流自动化。
广告制作中,两则Kling生成的广告在2026年戛纳狮子奖中分别获得一枚银狮子奖和两枚铜狮子奖,依据快手2026年第二季度的结果。
快手应用上的直播礼物使用了 Kling 视频生成技术;快手报告称,用户在 2026 年第二季度发送了超过 600 万个此类 AI 礼物。
快手的克林未来
快手自身的声明指明了其发展重点。其于 2026 年 8 月 19 日发布的 2026 年第二季度财报显示,公司计划扩展 Kling 的模型能力,并扩大其在电影、电视和广告等专业创意工作中的应用。近期发布的版本指明了发展方向:根据 fal 2026 年的报道,单次生成时长从 2026 年 2 月 3.0 系列的 15 秒延长至 Kling 4.0 的据称 30 秒,原生 4K 输出,同步音频,以及用于保持镜头间角色一致性的多参考控制。2026 年第二季度推出的 Kling MCP 和 Kling CLI 表明,更多 AI 智能体将使用它们来自动组装视频。行业面临的共同难题包括:长视频片段中的物理合理性、可靠的文本渲染、透明的训练数据,以及不基于精心挑选的演示的独立评估。
付诸实践
为什么这很重要
- 供应商策略. 供应商路线图会影响您的团队接下来可以构建的功能。
- 成本与预算. 商业条款和部署选项会影响长期成本和风险。
- 风险与安全. 公司激励措施塑造了产品默认、安全态势和开放性。
留意
- 发布公告可能会超过实际生产工作流程的稳定性。
- API 定价或政策转变可能会在一夜之间打破假设。
- 单一供应商依赖性增加了锁定和迁移成本。
后续步骤
- 使用您自己的任务和数据集评估提供商。
- 在集成之前查看隐私、安全和法律条款。
- 维护跨模型或供应商的后备计划。
- 监控发行说明,以便路线图的更改不会让团队感到意外。
资料来源与延伸阅读
- TechNode Global (PR Newswire Asia)快手推出自主视频生成模型“Kling;”现已开放测试
- MIT Technology Review我测试了一款来自中国的热门全新文生视频 AI 模型
- PR Newswire (Kuaishou)Kling AI 庆祝一周年;在推出后的第 10 个月实现年化收入运行率突破 1 亿美元
- PR Newswire (Kuaishou)2025 年 12 月,Kling AI 年化收入运行率达到 2.4 亿美元
- PR Newswire (Kuaishou)快手科技公布 2026 年第一季度未经审计财务业绩
- PR Newswire (Kuaishou)快手科技公布 2026 年第二季度及中期未经审计财务业绩
- fal什么是 Kling 4.0?你需要了解的一切
不断探索
常见问题
什么是快手的 Kling?
Kling AI 是由中国短视频公司快手于 2024 年 6 月首次发布视频生成模型系列及应用。它能够将文本、图像、参考剪辑和音频转化为短视频,并已成为商业上最成功的 AI 视频产品之一,快手报告称其在 2026 年 3 月的年化收入运行率约为 5 亿美元。
Kling 视频生成模型是哪家公司开发的?
Kling 由以短视频平台闻名的中国公司快手开发。
快手在 2025 年 12 月为 Kling Video 2.6 公布了什么功能?
快手宣布 Kling Video 2.6 增加了文生音视频和图生音视频生成功能。
快手为 Kling 3.0 模型系列列出了哪些生成和编辑任务?
快手 2026 年 2 月的公告在 3.0 工作流中列出了文生视频、图生视频、参考生视频和视频内编辑。
快手为 Kling Video 3.0 公布的最大视频时长是多少?
快手 2026 年 2 月的 3.0 公告描述了长达 15 秒的视频生成;限制因版本而异。
快手为 Kling 2.6 描述了什么运控能力?
快手 2025 年年终业绩将 Kling 2.6 运控描述为复制上传视频或在线运动库中的动作。