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概述
Electoral propaganda using qualifying AI-made or altered synthetic multimedia must carry an explicit disclosure, and new synthetic content using a candidate’s or public figure’s image, voice or expression is barred from 72 hours before through 24 hours after the election ends; a September 2026 TSE ruling clarified the deepfake ban’s electoral-propaganda scope.
深入探討
The Superior Electoral Court (TSE) regulates electoral advertising under Resolution 23.610/2019, as amended, including by Resolution 23.755 of March 2, 2026. Article 9-B requires the person responsible for electoral propaganda to disclose explicitly, prominently and accessibly when synthetic multimedia made with AI or equivalent technology is used to create, replace, omit, merge, change the speed of, or overlay images or sounds. The disclosure must say that the content was fabricated or manipulated and identify the technology used. The rule covers different media forms and has special placement requirements for printed materials. Article 9-C separately prohibits deepfakes in electoral propaganda. The TSE’s September 1, 2026 decision defined deepfake for that provision as realistic or plausible synthetic content produced or manipulated by AI that creates, reproduces or alters the image, voice or expression of a living, deceased or fictional person. The Court held that applying this specific prohibition requires the content to be electoral propaganda. That matters: an AI recreation is not automatically an electoral violation merely because it exists or appears in a political setting; context and legal classification matter. The 2026 rule adds a blackout period: publication, republication—even without payment—and paid boosting of new synthetic content using the image, voice or expression of a candidate or public figure are barred from 72 hours before until 24 hours after the election ends, even if labeled. TSE materials state that propaganda is permitted beginning August 16, 2026. These are election-specific binding rules and interpretations, not a general Brazilian ban on deepfakes or a platform-wide transparency law. Other removal, disinformation and platform obligations apply under separate provisions.
戰略影響
風險與安全
災難性和日常的人工智慧危害都取決於誰了解風險以及誰能夠採取行動。
更明確的決策
民眾和專業素養決定強而有力的安全政策在政治上是否可行。
突破炒作
清晰的解釋可以減少炒作、實驗室公關和模糊道德劇場的影響。
The Future of Brazil’s Election Rules on AI and Deepfakes
The 2026 rules apply to Brazil’s general election cycle and the TSE has already issued a binding interpretive thesis in September 2026. Teams should check the latest TSE consolidated Resolution 23.610, court decisions and election calendar immediately before publishing because a new ruling or supplemental resolution can clarify application. Maintain a dated record of the official text and check for new laws, court interpretations and agency guidance before each material update to policy or system use. Election officials and platforms may issue additional implementation details as voting approaches.
現實世界的實施
A campaign labels an AI-altered candidate video clearly and accessibly and identifies the technology used.
A platform blocks posting, reposting and paid promotion of new synthetic candidate or public-figure media during the statutory pre- and post-election blackout.
A fact-checker distinguishes a realistic AI recreation used as election propaganda from any synthetic parody or convention clip outside that legal context.
A campaign team keeps records of synthetic generation, editing, labels and publication times so it can show compliance with the TSE rule.
風險與防護欄
將存在風險視為科幻小說，同時能力複合。
混淆了表面產品安全與高度自治下的對準。
只給非英語和非專業觀眾留下低品質的資源。
實施路線圖
單獨的產品危害、誤用和失控/失調風險。
詢問哪些證據會改變您對時間表和嚴重性的看法。
比起行銷主張，更喜歡主要來源和具體評估。
確定一條行動路徑：職業、政策、資金或技能——而不僅僅是意識。
不斷探索
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常見問題
What is Brazil’s Election Rules on AI and Deepfakes?
Brazil’s TSE amended its electoral-advertising rules for the 2026 general elections through Resolution 23.755/2026. Electoral propaganda using qualifying AI-made or altered synthetic multimedia must carry an explicit disclosure, and new synthetic content using a candidate’s or public figure’s image, voice or expression is barred from 72 hours before through 24 hours after the election ends; a September 2026 TSE ruling clarified the deepfake ban’s electoral-propaganda scope.
Which rule requires a campaign to disclose qualifying synthetic multimedia in electoral propaganda?
Article 9-B requires explicit, prominent and accessible disclosure when AI-generated or altered synthetic multimedia is used in electoral propaganda.
What must the Article 9-B disclosure communicate?
The resolution requires the responsible party to state that the content was fabricated or manipulated and identify the technology.
Which distribution acts involving new synthetic candidate media are barred in the blackout?
The 2026 rule bars publication, republication and paid boosting of new synthetic content using those likenesses in the specified period.
How long is the 2026 synthetic-content blackout window?
Article 9-B §3-A sets the period from 72 hours before through 24 hours after the end of the election.
Does an accurate label permit new synthetic candidate media during the blackout period?
The rule expressly bars the described new synthetic content even if labeled and otherwise compliant.
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