Kwenzekeni
I-Federal Trade Commission iphothule imiyalo yemvume ne-Cox Media Group, MindSift LLC kanye ne-1010 Digital Works LLC ngezinsolo zokuthi izinkampani zikhohlise amakhasimende mayelana nesevisi yokukhangisa ene-AI. Amafemu kuthiwa athi i- ekhethekile ilalela izingxoxo zedivayisi ehlakaniphile, yathola izihloko ezifanele futhi yaqondisa izikhangiso zasendaweni, kuyilapho ithi abathengi bakhethe ukungena kusevisi.
I-FTC ithe imiyalo yayo yokugcina idinga i-CMG Media Corporation ye-Cox Media Group ukuthi ikhokhe u-$880,000, kuyilapho i-MindSift LLC kanye ne-1010 Digital Works LLC ngayinye kufanele ikhokhe u-$25,000. Imali ehlanganisiwe engu-$930,000 izosetshenziselwa ukuhlinzeka amakhasimende e-CMG i-ejensi ethi athintwe yile mikhuba. Amanani okukhokha ashiwo kanye nokusetshenziswa okuhlongozwayo kwemali kuyingxenye yemiyalo eqediwe echazwe yi-FTC. Umthombo awunikezi imininingwane eyengeziwe mayelana nezisetshenziswa zalokho kulungiswa.
Isenzo sokuphoqelela sithinta isevisi yokumaketha echazwa kumakhasimende njengokuthi "ukulalela okusebenzayo" okunikwe amandla yi-AI. Ngokusho kwe-FTC, i-CMG kanye namafemu amabili okumaketha bathi insizakalo isebenzisa i- ekhethekile ukuze ilalele futhi ithole izingxoxo ezibalulekile emishinini ehlakaniphile yabathengi, bese ikhomba izikhangiso kubathengi endaweni ethile. Ngakho-ke incazelo ixhuma ikhono lokulalela elisolwayo nazo zombili izihloko zengxoxo nokukhangisa kwendawo. Lezo zici zakha isihloko esiyinhloko sezikhalazo.
I-FTC ithe insizakalo empeleni ibingasekelwe kudatha yezwi nokuthi abathengi abakhethanga ukungena kuyo. Lezo zitatimende ziyizinsolo ezixazululwe ngezivumelwano zokuvuma; umthombo awunikezi incazelo yobuchwepheshe ezimele yokuthi isevisi isebenze kanjani, ikhombe idatha esetshenzisiwe esikhundleni salokho, noma usho ukuthi noma iyiphi idatha yezwi yabathengi eyaqoqwa ngokwenza. I-akhawunti etholakalayo ihlukanisa phakathi kwalokho okusolwa ukuthi amakhasimende akutsheliwe kanye nalokho okwakwenziwe yisevisi. Kuphinde kushiye umsebenzi wobuchwepheshe oyisisekelo ungacacisiwe.
Lesi sikhungo sithe lezi zikhalo ezintathu zamenyezelwa okokuqala ngoMeyi futhi zithole ukuphawula okubili ngaphambi kokuba kugunyazwe okokugcina. IKhomishana ivotele ngo 2-0 ukuze kuphothulwe imiyalo yokukhokhelana. Ummangalelwa ngamunye uvinjelwe ekwenzeni amanga mayelana nokukhangisa noma izimfanelo zesevisi yokumaketha nezici, ukuqoqwa kwedatha yezwi noma ukusetshenziswa, imvume yomthengi, namandla okukhomba indawo. Ngakho-ke imiyalo yokugcina ikhuluma ngezigaba zezitatimende ezishiwo ezikhalazo, kuyilapho umthombo ungachazi izinhlawulo ezengeziwe noma izidingo ezingaphezu kwalezo ezishiwo.
Imininingwane yomthombo: ftc.gov ↗
Kungani kubalulekile
Icala ligqamisa imiphumela yokuvikela umthengi yokwenza izimangalo ezingasekelwe mayelana namakhono e-AI nokuqoqwa kwedatha yezwi. I-FTC ithe ukuqoqa nokusebenzisa idatha yezwi yabathengi ngaphandle kwemvume eyanele kuyokwephula Umthetho we-FTC uma isevisi ibisebenza njengoba ikhangisiwe.
Icala lenza ikhono le-AI izimangalo ngokwalo libe udaba lokulawula. Inkampani echaza umkhiqizo wokukhangisa njengokwazi ukusho izingxoxo ezifanele kusukela kumadivayisi ahlakaniphile yenza isethulo esiphathekayo mayelana nokusebenza kobuchwepheshe besistimu kanye nedatha eyisebenzisayo. Isenzo se-FTC sibonisa ukuthi lezo zimangalo kufanele zisekelwe, ikakhulukazi uma zisikisela ukugadwa noma ukukhomba okuzwela kakhulu. Ukubaluleka kusekuhlotsheni phakathi kwencazelo yomkhiqizo kanye nokulindelwe yincazelo ekudalela amakhasimende. Ikhono elisolwayo alizange livezwe njengento engenzeka, kodwa njengesici sesevisi yokumaketha.
Ubumfihlo bubalulekile nakuba i-FTC ithe insizakalo okuthiwa ayisebenzi njengoba ikhangisiwe. I-ejensi ithe, uma isevisi ibiqoqe futhi yasebenzisa idatha yezwi yabathengi ngaphandle kwemvume eyanele, lokho kuziphatha kuzokwephula Umthetho we-FTC. Umehluko ubalulekile: isimangalo esingamanga mayelana ne-AI ephazamisayo singadukisa amakhasimende futhi sidale ukukhathazeka kobumfihlo ngisho noma amandla okumangalelwa angelona iqiniso. Ihlukanisa inkohliso esolwayo kusukela ekukhathazeni okusemthethweni okuhlukene okubandakanya ukuqoqwa nokusetshenziswa kwedatha yezwi. Zombili izinkinga zivela emikhawulweni ye-oda echazwe yi-FTC.
Ama-oda aphinde akhulume ngokukhonjwa kwendawo, okubonisa ukuthi inkohliso esolwayo ayikhawulelwe ekutheni amadivayisi abelalele. Amakhasimende kuthiwa atshelwe ukuthi uhlelo lungabhekisa abantu endaweni ethile ngokusekelwe ezingxoxweni ezitholiwe. Ngakho-ke isixazululo sihlanganisa izethulo mayelana nomphumela nokufinyelelwa kwesevisi yokukhangisa kanye nezinqubo zayo zedatha eziyisisekelo. Lobo bubanzi obubanzi bubonakala kumareferensi wamakhono okukhomba indawo ahambisana nedatha yezwi nemvume. Icala ngenxa yalokho liphathelene nencazelo egcwele yesevisi, kusukela ekufakeni okufuniwe kuya kumphumela wayo wokukhangisa ofunwayo.
Kumabhizinisi athenga ukukhangisa okunikwe amandla i-AI, isifundo esisebenzayo ukuthi izimangalo zomthengisi mayelana nemithombo yedatha, imvume nokukhomba zidinga imibhalo nokuqinisekiswa. Kubathengi, isenzo sigcizelela ukuthi izincazelo "zokulalela okusebenzayo" noma amasistimu afanayo akufanele kuthathwe njengobufakazi bokuthi umkhiqizo unekhono elithile lobuchwepheshe noma imvume itholiwe. Izinsolo ze-FTC zibonisa ukuthi kungani lezo zingxenye zencazelo yomkhiqizo zibalulekile ndawonye: izimangalo zomthombo wedatha zithinta okulindelwe ubumfihlo, kuyilapho izimangalo eziqondiwe zithinta lokho amakhasimende akholelwa ukuthi isevisi ingakwenza. Isixazululo asihlinzeki ngokuhlolwa kobuchwepheshe okuvamile kumasistimu anjalo, kodwa sihlonza izethulo okukhulunywa ngazo lapha.
I-Interactive Mechanism: Indlela Esebenza Ngayo Ngempela
Hlola ubuchwepheshe obuyisisekelo ngemuva kwalokhu kuthuthukiswa ngokuhlanganyela.
crm_get_transaction(id='4092').Why can ethical evaluation not be reduced to one model score?
Ongakubuka ngokulandelayo
Imiyalo ivimbela izinkampani ukuthi zingahlanekezeli izici zesevisi yokumaketha, ukuqoqwa kwedatha yezwi kanye nemvume, nokukhomba indawo. Umthombo awusho ukuthi mangaki amakhasimende athintekile, ukuthi ukulungisa kuzosatshalaliswa kanjani noma ukuthi isevisi ike yaqoqa idatha yezwi ngokwenza.
Inqubo yokulungisa ama-oda yabathengi iyisinyathelo esilandelayo esibambekayo. Umthombo uthi i-$930,000 izosetshenziselwa ukuhlinzeka ngokulungiswa kumakhasimende e-CMG athintekile, kodwa awucacisi inani labamukeli, imithetho yokufaneleka, amanani okukhokha, isikhathi noma ukuthi izaziso ezengeziwe zizothunyelwa yini. Leyo mininingwane yokuphatha engaphenduliwe izonquma ukuthi amakhasimende athola kanjani ukulungisa okushiwo. Kulesi sigaba, umthombo usungula inhloso yemali kodwa hhayi inqubo yokuyisabalalisa. Ukungabi bikho kwaleyo mininingwane kukhawulela lokho okungashiwo mayelana nomphumela ongokoqobo wokunxeshezelwa.
Izimangalo zesikhathi esizayo zezinkampani zokukhangisa nezobumfihlo zizoba ngaphansi kokuvinjelwa kuma-oda wokugcina. Izindawo ezifanele zihlanganisa izitatimende ezimayelana nokuthi isevisi iqoqa noma isebenzisa idatha yezwi, noma ngabe abathengi bawuvumile yini lowo msebenzi, noma ngabe isistimu ye-AI ingaqondisa indawo yendawo, nokuthi yiziphi izici isevisi ezinikezayo ngempela. Lezi zigaba zilandelela izimangalo ezichazwe esenzweni sokuphoqelela futhi zihlonze izethulo imiyalo ekhuluma ngayo ngokuqondile. Ukunakwa okuqhubekayo kulezo zindawo kuzokhombisa ukuthi izinkampani zisebenza kanjani ngaphansi kwemikhawulo ephothuliwe. Umthombo awusho ukuthi ukuphoqelelwa okwengeziwe kuzokwenzeka.
Umthombo ushiya ungaxazululiwe ukuthi isevisi ibisebenza kanjani nokuthi amakhasimende ethulwe kanjani ngezimangalo. Ayiboni eminye imithombo yedatha esetshenzisiwe, ichaza ulimi lwemvume noma ukudalulwa kwekhasimende, noma isho ukuthi ukurekhodwa kwedivayisi ehlakaniphile kwake kwafinyelelwa yini. Leyo mininingwane ingasiza ukucacisa ububanzi banoma yikuphi ukuvezwa komhlaba wangempela. Bazophinde bahlukanise ngokunembe kakhulu phakathi kwezinsolo zokuvezwa kokumaketha kanye nezinqubo zedatha zangempela zesevisi. Kuze kube yilapho lawo maphuzu enikezwa, i-akhawunti isekela iziphetho mayelana nezinsolo nemiyalo, hhayi mayelana nezinga lanoma yiliphi iqoqo eliyisisekelo.
Umbuzo obanzi wokulawula ukuthi ama-ejensi azoziphatha kanjani izincazelo ezingasekelwe zamasistimu e-AI ekukhangiseni. Lokhu kulungiswa akusunguli indinganiso evamile yobuchwepheshe yemikhiqizo "yokulalela ngokuqhubekayo", kodwa kubonisa ukuthi izinkampani zingabhekana nokuphoqelelwa lapho izimangalo mayelana namakhono e-AI, ukuqoqwa kwedatha nemvume yomthengi zidukisa kakhulu. Ngakho-ke icala lihlinzeka ngesibonelo esithile esihilela isevisi eyodwa yokukhangisa nabamangalelwa abathathu, kunomthetho ophelele waso sonke isimangalo sokumaketha se-AI. Intuthuko yesikhathi esizayo izocacisa ukuthi izethulo ezifanayo zithola ukucutshungulwa okufanayo kwezinye izindaba.