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Identify who is affected, including people who do not directly use the system. An automated service can change access to assistance, the information people see, or the work expected from staff. Those effects may be missed by measuring only the operator’s efficiency. Consider distribution and participation. Language coverage, disability access, connectivity, cost, and the ability to challenge an outcome can determine who benefits. Consult affected communities when defining the problem and evaluating the proposed solution. Information environments require particular care. Generated content can increase access to explanations while also amplifying misleading material. Provenance, corrections, and transparent evidence help readers evaluate claims without requiring blind trust in a platform. Treat governance as a continuing process. Track actual outcomes, investigate complaints, and revise systems when uses or impacts change. Avoid assuming that broad social outcomes follow automatically from one model improvement. Institutions and policy choices shape how capabilities are deployed and who bears their consequences.