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California Digital Replica Laws for Performers (AB 2602 and AB 1836)

California AB 2602 and AB 1836 took effect January 1, 2025 and govern distinct uses of digital replicas: living-person service contracts and postmortem publicity rights for up to 70 years.

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  1. Visão geral
  2. Mergulho profundo
  3. Impacto Estratégico
  4. The Future of California Digital Replica Laws for Performers (AB 2602 and AB 1836)
  5. Implementação no mundo real
  6. Riscos e guarda-corpos
  7. Roteiro de implementação
  8. Continue explorando
  9. Perguntas frequentes

Visão geral

SB 1050, signed September 16, 2026, adds a separate disclosure requirement for prominent synthetic performers in certain ads, scheduled to take effect January 1, 2027.

Mergulho profundo

California enacted AB 2602 and AB 1836 in 2024; both took effect January 1, 2025. AB 2602’s Labor Code section 927 covers new performances fixed on or after that date when a replica replaces work the individual would otherwise perform. Under section 927, a covered contract clause is unenforceable only if it authorizes that substitute performance, lacks a reasonably specific use description (unless the use is consistent with the contract and fundamental character of the work), and the performer lacked qualifying legal counsel or a collective-bargaining agreement expressly covering replicas. The law does not invalidate every replica clause or separate exclusivity grants. AB 1836 amended Civil Code section 3344.1 to address unauthorized use of a deceased personality’s digital replica in an expressive audiovisual work or sound recording. A claim may seek the greater of $10,000 or actual damages, subject to statutory scope and exceptions, within 70 years after the personality’s death. Consent comes from the owner of the relevant rights. Exceptions include news, public affairs, sports, commentary, criticism, scholarship, satire, parody, certain documentary or biographical uses, and incidental uses; a documentary label alone is not enough, especially if the work falsely appears to be an authentic recording. California signed SB 1050 on September 16, 2026. It creates a separate false-advertising disclosure for a synthetic performer: a realistic AI-created figure, voice, or representation not recognizable as an identifiable natural person, when prominently featured in an audio or video ad. The disclosure rule is scheduled to take effect January 1, 2027. Exceptions include promotion of expressive works when the synthetic use is consistent with the work and AI used solely for translation or accessibility. SB 1050 does not replace AB 2602’s contract rules or AB 1836’s postmortem rights. Keep executed agreements, representation records, rights-holder consent, and generated-use evidence. Link assets to their limits for edits and distribution. Seek counsel on fact-specific exceptions.

Impacto Estratégico

Risco e segurança

Os danos catastróficos e diários da IA ​​dependem de quem entende os riscos e de quem pode agir.

Decisões mais claras

A literacia pública e profissional determina se uma política de segurança forte é politicamente possível.

Cortando o hype

Explicações claras reduzem a captura por exageros, relações públicas de laboratório e teatro de ética vaga.

The Future of California Digital Replica Laws for Performers (AB 2602 and AB 1836)

AB 2602 and AB 1836 have applied since 2025, while SB 1050 adds an advertising disclosure scheduled for January 1, 2027. Courts, collective agreements, and future legislation may clarify exceptions and new formats. Review consent and contract terms when media, distribution, or editing plans change. Keep each statute’s separate trigger and rights-holder path in the production records. Recheck California law before a release with a synthetic performer or digital replica. SB 1050 covers synthetic performers not recognizable as identifiable individuals; other replica uses still require separate rights analysis.

Implementação no mundo real

A performer reviews a contract clause that grants broad replica rights without specifying intended uses or providing qualified representation.

A studio documents whether a union agreement covers the replica use and whether the performer received independent legal representation.

A production company seeks consent from the person who holds a deceased performer’s postmortem publicity rights before generating a replica performance.

A documentary producer reviews the statutory documentary and biographical exception and avoids presenting synthetic audio as an authentic archival recording.

Riscos e guarda-corpos

  • Tratar o risco existencial como ficção científica enquanto aumenta a capacidade.

  • Confundir segurança do produto de superfície com alinhamento sob alta autonomia.

  • Deixando o público não-inglês e não especializado com apenas fontes de baixa qualidade.

Roteiro de implementação

  1. Separe os riscos de danos ao produto, uso indevido e perda de controle/desalinhamento.

  2. Pergunte quais evidências mudariam sua visão sobre prazos e gravidade.

  3. Prefira fontes primárias e avaliações concretas em vez de afirmações de marketing.

  4. Identifique um caminho de ação: carreira, política, financiamento ou habilidades – não apenas conscientização.

Continue explorando

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Perguntas frequentes

What is California Digital Replica Laws for Performers (AB 2602 and AB 1836)?

California AB 2602 and AB 1836 took effect January 1, 2025 and govern distinct uses of digital replicas: living-person service contracts and postmortem publicity rights for up to 70 years. SB 1050, signed September 16, 2026, adds a separate disclosure requirement for prominent synthetic performers in certain ads, scheduled to take effect January 1, 2027.

What subject does AB 2602 primarily address?

AB 2602 limits enforceability of certain performer contract terms under specified conditions.

Which conditions can make a covered AB 2602 replica clause unenforceable?

Section 927 requires the substitute-performance element, missing specific-use description, and lack of the specified legal-counsel or collective-bargaining representation, subject to exceptions.

What does AB 1836 address?

AB 1836 extends postmortem publicity protections to certain replica uses in audiovisual works and sound recordings.

Who generally must consent to a covered postmortem replica use?

The statute generally requires consent from the owner of the relevant postmortem rights, subject to exceptions.

Does calling a production a documentary automatically establish an exception?

Expressive-work exceptions have defined scope and conditions; the label alone does not settle eligibility.