Guide-linked quiz · Medium Level
How to Analyze Survey Results with AI Quiz
Tests building a codebook for open-ended answers, keeping percentages tied to real counts, and verifying AI-suggested quotes against source data.
Question 1 of 8
What is a codebook in survey analysis?
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- What is a codebook in survey analysis?
- A list of respondents' login credentials
- A spreadsheet formula for calculating averages
- A set of named themes with definitions, used to label open-ended answers
- A software license for survey tools
- An AI summary says 'about 40% of respondents mentioned price.' What should you do?
- Recalculate the figure from the labeled responses with a spreadsheet or code
- Accept it, because language models count accurately
- Round it to 50% for simplicity
- Delete the number and add a chart instead
- What is the best way to confirm that an AI-supplied quote is real?
- Ask the AI whether it is sure
- Check whether it sounds like something a respondent would say
- Rewrite it in plainer language
- Search the original responses for the exact text, using its response ID
- What does inductive coding mean?
- Using only categories decided before reading any responses
- Letting themes emerge from what respondents actually wrote
- Coding only the multiple-choice questions
- Having the AI rate its own accuracy
- Why include 'other' and 'unclear' codes in your codebook?
- They make the final chart more colorful
- They are legally required for all surveys
- They stop the model from forcing unclear answers into themes that do not fit
- They increase the survey's response rate
- What does Cohen's kappa measure?
- Agreement between two coders, corrected for agreement expected by chance
- The average answer on an agreement scale
- The survey's response rate
- The average length of open-ended answers
- Before pasting survey responses into a chatbot, which privacy step matters most?
- Sorting responses by length
- Translating them into English
- Converting them to PDF
- Removing names, emails and other personal details and replacing them with IDs
- Why report counts alongside percentages for subgroups?
- Percentages cannot be calculated for subgroups
- So readers can see when a percentage rests on very few people
- Counts are always more accurate than code
- Survey software requires it
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