How to Write a Press Release with AI Quiz

Answers and explanations appear as you take the quiz.

1. What should the lead paragraph of a press release do?
   • Thank the organization's donors
   • Answer who, what, when, where and why
   • Give the media contact details
   • Repeat the headline word for word
2. What is the 'boilerplate' in a press release?
   • The embargo notice at the top
   • The headline and subheadline
   • The '###' end mark
   • A standard 'About' paragraph describing the organization
3. Which opening does the guide flag as a sign of a canned quote?
   • 'We are thrilled to announce'
   • 'Last winter, three families told us they had nowhere to go'
   • 'This matters because our county has no other free clinic'
   • 'I expected twenty volunteers, and ninety showed up'
4. What does the 'inverted pyramid' structure mean?
   • Quotes come before facts
   • The release gets more detailed toward the headline
   • The most important information comes first, so editors can cut from the bottom
   • Each paragraph is longer than the one before it
5. What rule does the guide set for quotes attributed to real people?
   • AI may write them as long as they sound realistic
   • Never publish one unless the person has reviewed and approved it
   • Quotes should be avoided entirely
   • Only the executive director may be quoted
6. For a small nonprofit with a local story, what does the guide say often works better than wire distribution alone?
   • Sending the release to as many addresses as possible
   • Posting the release only on the organization's website
   • Buying newspaper ads
   • A short, personalized pitch to the right reporter
7. What does an embargo on a press release ask journalists to do?
   • Not publish before a specified date and time
   • Cover the story exclusively
   • Delete the release after reading it
   • Publish immediately
8. Why build the release from a locked fact sheet and ask the model to mark assumptions as [CONFIRM]?
   • It makes the release longer
   • It is required by AP style
   • It limits invented details and makes review faster
   • It automatically distributes the release to media outlets